- Paperback: 136 pages
- Publisher: Tate Publishing & Enterprises (January 29, 2013)
- Language: English
- ISBN-10: 1622958209
- ISBN-13: 978-1622958207
- Product Dimensions: 5 x 0.3 x 7.5 inches
- Shipping Weight: 6.9 ounces
- Average Customer Review: 38 customer reviews
- Amazon Best Sellers Rank: #2,039,229 in Books (See Top 100 in Books)
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Return on Relationship Paperback – January 29, 2013
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In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business.
--Seth Godin, Author of Tribes
Ted Rubin and Kathryn Rose see eye to eye with me on this. A company that intends to survive in the modern business environment needs to master the art of building relationships of value. This isn't touchy-feely. This is pure business survival.
--Chris Brogan, CEO, Human Business Works, co-author of The Impact Equation
This is a book where you can learn to cash in on social media. Ted Rubin and Kathryn Rose show you and every organization how to take it to the bank.
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But, since Ted is a friend (and not in the superficial Facebook-y kind of way) and our relationship was forged over time through "persistence, patience and purpose," I read his book. And damn--if all business books were as interesting, enlightening and inspiring, I might just have to read a few more.
And perhaps I shouldn't sound so surprised. After all, I wrote my first Fast Company.com post on his success at e.l.f. Cosmetics, I've seen his terrific presentation on ROR at various social media conferences and we've hung out at numerous points in between. In fact, we enjoy the kind of relationship that Ted describes in the book as genuine, one that is "built on trust, transparency and honesty."
This review itself is proof-positive of the power of Ted's philosophy and is easy reciprocity for the numerous acts of kindness he's freely thrown my way. And here's the thing: Ted doesn't just talk the talk, he lives it in a way that validates his philosophy day-in and day-out.
In fact, try this experiment: Reach out to Ted via your preferred social channel (his is @tedrubin) or even call or text him on his cell (remarkably, he shares his number at every conference). He will respond. That's his superpower. And if you respond back, he'll continue to respond--relentlessly. Until finally you're out of words or time or breath and just decide to let his last :) end the conversation. And this, my friends, is how you build relationships, the new kind of "currency" that Ted's book will show you how to take to the bank.
Spoiler Alert--When you read Return on Relationship you will find yourself thinking anew about your approach to social media. Even seasoned practitioners will find themselves jotting down ideas. In fact, (true story) I sent three emails to my associates at Renegade while reading the book, each one filled with ideas that we could put into practice right away for one client or another.
So as you may have figured out by now, this is no ordinary book review. Frankly, it's not a book review at all. This is me being a brand advocate for Ted and, by extension, his book. I don't know his co-author Kathryn Rose, but if she's a friend of Ted's, then I'll give her props too because that's what true brand advocates do. Of course, you'll find all that out when you order your own copy on Amazon, which I just did for several of my other friends.
In the book, Ted notes, "your social audience doesn't owe you your attention--you have to earn it." I think the same goes for book authors and without a doubt, both Ted and Kathryn earned my attention, providing a delightfully well spent Sunday afternoon in the process. Thanks guys.
I've seen how "converse and convert" works up close and personal in online communities for years. The problem is that it takes time. Lots and lots of time. And brands have to be able to risk and weather the storm by facing criticism when customers don't like you or your product. That's tough. And time-consuming. And while I LOVE Sweet Brown's "Ain't nobody got time for that!" Brands had better make time for it, or see their customer base leave and go somewhere where somebody will does have time for them.
Computers have isolated us in so many ways, but we still want touch. We still want to know that we are not alone, and that somebody out there is listening. Brands that are smart enough to read and absorb the message communicated in Return on Relationship, and take the time to create two-way conversation with their clients and customers, will flourish in this social economy. I have no doubt about it.
The only downside of this book is that Ted's ideas come across a lot better in audio/video. That's not a big issue, just watch some of his videos and consider them companions to this book.
My 3 favorite "thought leaders" in this space are Gary Vaynerchuk, James Altucher, and Ted Rubin. I unashamedly take their ideas and talk about them all day, every day, because it makes perfect sense to me. If you've just found Ted, you're well on your way.